Wild West Jalapeno

Sweet-and-heat at full volume. Honey and jalapeno together, with the Wild West Demerara-pineapple-apple cure underneath. 39.9 g sugar per 100 g — almost all the carbs are sugar. Big flavour, no apologies.

Honey + jalapeno is the play

The combination shouldn't work as well as it does. Honey amplifies the chilli's fruity character; the jalapeno's vegetable heat cuts through the sweetness so neither one wins outright. You taste sweet, then green-pepper warmth, then sweet again as you chew. It's a strip that keeps you coming back to figure out what's happening.

What's in it

Beef (135 g of beef per 100 g of jerky), Demerara sugar, water, tomato puree, honey, salt, soy sauce, apple cider vinegar, pineapple concentrate, dried garlic, dried jalapeno, apple concentrate, dried onion, spice, spice extract, sodium ascorbate, sodium nitrite.

• 29.8 g of protein per 100 g
• 39.9 g sugar per 100 g — the highest in the Wild West range, and the recipe is built around it
• 3.2 g fat (1.3 g saturated), 312 kcal per 100 g
• Salt 3.4 g per 100 g
• 135 g of fresh beef → 100 g of finished jerky
• Allergen: contains soy

Who it's for

Sweet-and-heat fans. People bored of one-note spicy jerky. Anyone who's ever drizzled hot sauce on a doughnut and thought it actually worked. Pairs particularly well with a cold lager.