The Complete Guide to Buying Jerky Wholesale in Europe

The European jerky wholesale landscape

Finding a reliable jerky wholesale supplier in Europe used to be genuinely difficult. The category was small, dominated by a handful of brands with their own distribution networks, and if you wanted variety, you had to piece together relationships with multiple importers and distributors across different countries.

That's changed. The European jerky and dried meat snack market has grown significantly, and with it, the wholesale options have improved. But there are still some things worth knowing before you place your first wholesale order.

Your options as a wholesale buyer

There are broadly three ways to buy jerky wholesale in Europe.

The first is going direct to the brand. Companies like Jack Link's or Wild West have their own distribution networks in major markets. This works if you want a single brand and you're ordering in large volumes (typically pallet quantities). For most small and medium businesses, the volumes required make this impractical.

The second is traditional food wholesalers. Companies like Metro, Transgourmet, or regional wholesalers carry some jerky products. The selection is usually limited to 2-3 mainstream brands, and the category isn't a priority for them.

The third is specialist online wholesalers like Jerky Store Europe. This is the option that gives you the most variety (15+ brands, 150+ products), the lowest friction (online ordering, no phone calls), and the most flexibility (no pallet minimums).

What to look for in a wholesale supplier

When evaluating a jerky wholesale supplier, here are the things that actually matter: product range (can you get everything from one supplier?), pricing transparency (can you see prices before committing?), minimum order requirements (do they force you into large quantities?), VAT handling (especially important for cross-border EU orders), shipping speed and reliability, and customer support (can you actually reach someone when you need to?).

VAT rules for cross-border B2B in the EU

If you're buying wholesale from a supplier in a different EU country, you should know about intra-community supply rules. In short: if both the supplier and the buyer are VAT-registered businesses in different EU member states, the supply can be zero-rated (VAT 0%). The buyer then accounts for VAT in their own country via the reverse charge mechanism.

At Jerky Store Europe, this is handled automatically. Register your business with your VAT number, and if you're outside Germany, you shop at VAT 0% prices. German businesses pay regular German VAT and receive a proper invoice.

Getting started with wholesale ordering

If you want to start buying jerky wholesale in Europe, here's the fastest path: register for a free B2B account at Jerky Store Europe, get approved (usually within one business day), browse 150+ products at wholesale prices, and order online. No contracts, no commitments. Start with a small order to test the products and the process, and scale up from there.

Register for wholesale pricing: jerky.store/pages/b2b-registration