Wild West Brand Week: Your Complete Guide to the Iconic Jerky Brand — Now Up to 45% Off
Apr 20, 2026
Spring is in the air, the days are getting longer, and your snack game is about to level up. We're kicking off Wild West Brand Week — two full weeks where every Wild West product in the store is 20% off. No codes, no hoops, just savings.
And if that's not enough? We've got a hero deal that's hard to beat.
The Hero Deal: Steak Strips Original 25g — 45% Off
Let's start with the showstopper. Wild West Steak Strips Original 25g are 45% off during Brand Week. These tender, bite-sized cubes of smoked beef pack a massive 38g of protein per 100g — the highest in the entire Wild West range. At just 3.8g of fat, they're basically a gym bag essential.
Why the extra discount? They've got a best-before date of June 15, 2026 — still well over a month of freshness after the campaign ends. That gives you plenty of time to enjoy them. But at nearly half price, we're betting they'll sell out fast.
Why Wild West?
If you've been into jerky for a while, chances are Wild West was your gateway. They've been the UK's original beef jerky brand since 2003, and there's a reason they've built such a loyal following. Soft, flavourful, high-protein, and genuinely easy to eat — this isn't the jaw-workout jerky your uncle used to chew on.
The Full Lineup (All 20% Off)
Wild West Original
The one that started it all. Clean, balanced, and packing 34g of protein per 100g. Soy sauce, garlic, cracked black pepper, a hint of Demerara sugar — it's simple done right. If you've never tried jerky before, start here.
Wild West Honey BBQ
The crowd-pleaser. Smoky, sweet, sticky — like a summer barbecue you can fit in your pocket. At 27g protein per 100g and under 4g of fat, it's proof that "healthy snack" doesn't have to mean boring.
Wild West Jalapeno
A slow-building, warming heat that starts sweet and finishes with a glow. Not face-melting spicy — more like "oh, that's nice, give me another one" spicy. Perfect if you like flavour with a kick but still want to taste the beef.
Wild West Steak Strips Original & Honey BBQ
Bite-sized cubes instead of strips. Same great flavour, easier to snack on. The Original version holds the protein crown at 38g per 100g. The Honey BBQ version brings that sticky-sweet glaze to the cube format. Both are gluten-free and ridiculously snackable.
Wild West Wagyu
The premium pick. Made with 100% Wagyu beef from Britain and Australia. Richer, more marbled, unmistakably luxurious. If you've ever been curious about Wagyu jerky but didn't want to pay full price — this is literally your chance. 20% off.
When and How
The deal runs from April 20 to May 3, 2026. The discount is applied automatically — just add Wild West products to your cart and the price drops. Simple.
Whether you're stocking up for outdoor adventures this spring, looking for a high-protein snack that actually tastes great, or just want to take advantage of the best jerky deal of the season — this is your moment.
